AF-2 Agency takes care of sponsorships and public commitments of Olympic athletes.

Dominique Ladouceur has been working in public relations and athlete representation since 2011. She was responsible for communications, corporate and media partnerships and logistics during Mylène Paquette’s solo row across the Atlantic in 2013. Over the past few years, she has managed the public relations for the St Barth Cata Cup, an international catsailing event (2014-2017). She was also media attachée for Freestyle Canada for four seasons including two World Championships and the Olympic Winter Games.

Previously, Dominique was Director of communications for Breakfast Clubs of Canada. In her three years with the organization, she established its communications department, developed its brand, contributed to its national visibility through multi-level media campaigns.

Dominique has also worked in the Community relations department for the Montreal Canadiens Hockey Club. Earlier, she worked as a consultant for NATIONAL Public Relations, accompanying numerous clients over a four-year period, namely Groupe Yellow, Becel (Unilever), Provigo (Loblaws) and VIA Rail.

A graduate form McGill University, she was very active in sports from a young age. Dominique played competitive soccer and was also part of the first wave of girls playing high-level hockey within boys’ teams. In 1991, she played at the Prince-Edward Island Canada Games where my team won the bronze medal.